Christopher Peneguy

Who am I?

I’m a Baton Rouge entrepreneur, husband to Abigail, and dad to three girls. I’m also the author of The Saints as Mentors: Bringing Faith Into Your Work. I believe every part of life, family, work, money, and play, should be viewed through the lens of our faith. My work sits at the intersection of faith, numbers, and building useful tools. I get deep into the numbers to help businesses turn around from struggling to success, using years of experience as a business owner and operator. I’ve worked in enterprise software development, as a business analyst, and as a project manager leading large teams, so from small shops to larger organizations I know what it takes to manage a business. I help owners make smarter decisions as a fractional CFO, automate the boring with AI and clean processes, and ship small, focused, useful apps. I’ve started and exited businesses in tech, coffee, and distribution, and I pour those lessons into products that help people work smarter, sell better, and stay organized. I also co-founded an athlete-first recruiting platform that stays affordable, transparent, and family-friendly. I haven’t been perfect. I’ve made mistakes, and I leverage those mistakes as lessons in what not to do, putting the businesses I serve on a clearer path to success. When I’m not working, you’ll find me in the woods, on a fairway, or cooking for my family, grateful each day for God’s mercy and second chances.

Experience

Co‑Founder — Product & Technology, NXT Play Sports

Aug 2025 – Present · Baton Rouge, LA

Building an athlete‑first recruiting platform. I lead product and tech end‑to‑end; turn user feedback into clear improvements; keep the experience fast, dependable, and privacy‑minded. Tagline: Affordable. Transparent. Athlete‑First Recruiting. npsports.app

Founder, MicroHold.co

Jan 2025 – Present

My personal holding company for building and owning web‑based products that solve real problems for freelancers, small businesses, and solo teams.

• FreelanceTaxBuddy.com — taxes, estimates, and bookkeeping helper.
• CanIWriteThisOff.com — AI‑powered deduction answers.
• FreelanceTimeBuddy.com — simple time tracking & project management.
• LLCSurvivalKit.com — essentials for new LLC owners.
• DivFind — dividend income planner.
• nofeed — contact‑first network without the doom‑scroll feed.
• MetaPack — generate a complete meta assets bundle for your web app in seconds.

Founder, BayouLogic

Jan 2024 – Present

AI automation + finance advisory to help business owners work smarter, not harder—streamlining operations and improving cash flow.

Senior Accountant, James N. Peneguy, CPA

Jan 2011 – Present · Baton Rouge, LA

Fractional CFO and trusted advisor to individuals and businesses with revenues in the tens of millions—financial planning, budgeting, forecasting, and tax strategy.

Principal Cofounder, Cafeciteaux Roasting Co.

Nov 2013 – Feb 2024 · Exit in 2024

Helped pioneer specialty coffee in Louisiana; grew from cottage beginnings to a regional brand and successful exit.

Principal CEO, Pelican Craft Brands

Jul 2019 – Nov 2023 · Exit in 2023

Built Louisiana’s craft beer distribution platform; secured marquee supplier relationships and scaled GTM operations.

Strategic Advisor, Fast Enterprises

Nov 2003 – Dec 2011

Advised on enterprise software implementations and customer success.

Principal CEO, SecureInsights, LLC

Jan 1999 – Nov 2003 · Exit in 2003

Network security and auditing.

Projects & Ventures

Beyond advisory and finance work, I build and invest in useful tools and platforms that empower entrepreneurs, freelancers, and athletes.

About Me

• Devout Catholic
• Family adventures in the outdoors
• Hunting and fishing
• A good bottle of wine and a nice cigar
• Entrepreneurship
• Avid golfer

Check Out My Book

The Saints as Mentors: Bringing Faith Into Your Work — a devotional guide on integrating the virtues of the saints into your daily life and career.

Get In Touch

Ready to chat? Email me at chris@chrispeneguy.com or schedule a call above.